So you need to buy a replacement cell phone midway through your contract period. You check out the replacement cost and are shocked to find that the phone will cost you hundreds more than you paid to begin with. The truth is, the cost of electronic components used to build your portable electronics is a pretty high percentage of the gadget price. While the increased availability of surface mount electronic components has kept the prices in check overall, there are still some necessary components that have kept the prices of these electronics elevated.
Here’s a breakdown of retail price vs the cost of the components used to build some popular electronic items:
Phones
Google Nexus One
Retail price: Starting at $179
Cost of components: $174
The retail price is for a Nexus One through T-Mobile with a 2 year contract. Without a contract, expect to pay over $500 for this phone.
Motorola Droid
Retail price: Starting at $199
Cost of components: $185
Heavilly promoted as the ‘anti-iPhone’, the Droid is another smart phone that is made up of an expensive list of electronic parts. If you purchase the phone without a contract, it will cost you nearly $600; a Motorola Droid with a 2 year Verizon Wireless contract is just under $200.
Apple iPhone 3GS
Retail price: Starting at $199
Cost of components: $179.16
In general, the cost of new generation electronics usually decreases with each new round. The iPhone 3GS is an exception due to the price of the included memory which has not declined as much as in the past. In the case of the iPhone, the new version actually costs about $5 more to produce than its predecessor.
Research In Motion BlackBerry Storm
Retail price: $249 (before rebate)
Cost of components: $202.89
Also hailed as an ‘iPhone-killer’, the newest Blackberry smart phone is an expensive piece of equipment to produce. The most surprising thing is the cost of the wireless chip that’s included: $35 for just the wireless chip in this phone.
Other Devices
Amazon Kindle 2
Retail price: $359
Cost of components: $185.49
More than half of the cost of materials for the latest version of the Kindle comes from the cost of the display ($60) and the included wireless chip ($39.50). Interestingly, the battery for the Kindle costs $7.50 according to the tear-down report done by iSuppli.
Apple iPod Shuffle
Retail price: $49 (4GB)
Cost of components: $21.77
The bulk of the cost of components for the Shuffle is about $10 for two chips: a flash memory chip to store the music and a chip for the control functions of the unit. Including packaging, the Shuffle costs less than $22 to produce.
Apple iPad
Retail price: Starting at $499
Cost of components: $219.35 to $334.95
The recently introduced Apple iPads are produced in both 3G and non-3G models. Apple hopes you will buy their 3G models as those are the most profitable for them. Either way, the cost of electronic components for the iPad averages less than 50% of the retail price.